Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

01 July 2008

Per-Henrik Bergkvist

Name: Per-Henrik Bergkvist
Age: 31
Profession: Reindeer herder
Family: Partner, 2 year old son and one more child on the way
Interests: Hunting, do handicraft (Duodji) and carpentry
Live: Jänsmässholmen

Now it's time to start introduce the 7 persons that will wear our jeans. The first one out is Per-Henrik who lives in Jänsmässholmen, ca 100km northwest of Östersund. He took some time of from his new house building in Stensjön to get his Denim Demons and make us some coffee and sponge cake. We look forward to see the fading that will come from reindeer marking, house building and hunting!

2 comments:

Anonymous said...: Hurra for Denim Demons og Per Henrik!!!; August 29, 2008 at 11:07 PM
Anonymous said...: Fantastic!; September 3, 2008 at 10:32 PM