Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
23 July 2008
Per-Åke on day 29
Second one out is Per-Åke from Älvsbyn, he said he use to spend lots of his time in the car but if you look at his jeans after 4 weeks it's hard to belive: