Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
08 July 2008
We're waiting to update the blog with the 4th test-pilot, and in the meantime here is 2 pictures of our photographer Sebastians old Aajja. They're from our first collection in December 2006 and pretty well worned I must say: