31 January 2010

Aajja Bajja party

As you already know, we launched the very exclusive Aajja Bajja together with SNS at Folkbaren. A lot of people showed up to pay their respect and, perhaps, have a few drinks. Of course we had our new family member with us, the great Hot Shot case.

Thank you all for showing up!

29 January 2010

Ian Brown - part 2

Afterwards we delivered some new gear for Ian and his band, had like a little Christmas Eve backstage. Seemed highly appreciated! Good luck in Malmö and Amsterdam, drive safe.

Ian Brown

Ian Brown played in Stockholm yesterday, at a venue called Göta Källare. A small place which gives you a good feeling, very intimate. I've been a fan of Ian Brown since the early nineties, and one of my best live experienses is Palladium 1995 when The Stone Roses performed. Unfortunately I missed the first three songs because of peoples-beer and pool, which wasn't that fun of course. This was however forgotten ten years later when I managed to get Ian over to Sthlm, for a gig to celebrate the 35th birthday of a certain three striped shell toe. He played the song once again, and I even got it dedicated to me.

Five years later he was back, finally. In the same building as last time, although a couple of floors down. It was a great performance, although a couple of songs was more or less destroyed due to bad monitoring (?), but the good ones was great! Highlights was Sister Rose, Stellify and of course Fools Gold. A little sad we didn't get to hear I Wanna Be Adored, but you cannot get it all. Overall a great night!

10 minutes...

Before the in-store release of Aajja Bajja.

1 hour and 10 minutes to go before the international release online.

As my good friend Peter would have said, don't sleep on these!

26 January 2010

Fredag 29/1

Nu på fredag ska vi tillsammans med SNS fira nedsläppet av Aajja Bajja, ett par av de finaste jeansbyxor som någonsin skådats. För första gången någonsin slår vi ihop de två Dresscode-klubbarna, Denim Demon på gatuplan och Sneakers en trappa upp. Lägg därtill Sebastian Skarp bakom kranarna plus att Jonas Wiklund lovat att lära mig blanda till de godaste Hot Shotsen, så de som kommer tidigt får en gratis en, tillverkad av mig.

Startar gör vi kl 21. Se till att vara på plats! Platsen är givetvis Folkbaren på Hornsgatan.

25 January 2010

Pic of the day.

Mr Karlsson is sad because BBB moved from Barcelona, this means no more garage and tires, so instead he finds a substitute.

24 January 2010


Just back from Berlin and Bread & Butter. Huge fashion fair. Lovely location at the Tempelhof airport. Had a great time, always good to see friends you don't get to see very often.

Erik when I left our hotel room on my way home. He was tired.

Guess Peter was tired too.

Victor from LVC makes a movie at the adidas x Starwars party.

Fat White Dude. Or is it Tengils soldier?

Solo-Mackan and Wrangler.

Got to love Germany!

The Jens.

Nate from Converse, good guy.

Photos machen.

David C Wilson, Kangol. Great guy.

Peter thru C Wilson's glasses, at the Urbanears pop-up store opening.

Jens and Vincent.

Pontus and mr Conyers from Zound Industries.

Thanks guys for great days in Berlin. Hope you all had a safe trip back home.

19 January 2010


Had a good meeting with Skansen, one of the world's finest open air museums, today and it looks like Denim Demon will be a part of the Swedish natural treasures. Big honor of course. Skansen has one of the biggest costume supplies, supplying everything from movies, theatre and tv-production with clothes from different parts of Sweden and different eras. Denim Demon's project ware out jeans will be added to this, and it feels good to know that long after we are gone, the Aajja JanÅke and Per-Henrik will still be around.
Skansen is as big as the Old Town of Stockholm and is beautifully located on Djurgården (a small island in Sthlm). If you haven't been here, I can strongly recommend you to pay a visit. For example February 6, when they are celebrating the Samí national day.
A couple of pictures from earlier today, sorry for the crappy quality.