08 December 2010


Last week we were in Holland for some business. Had a great time, thanks to Menno and Rene at Tenue de Nîmes and Marc Bertens for his great hospitality! Met some nice people, like Don and Philippe. All in all, a great time.

05 December 2010


The latest issue of Elle Interior highlights the fine things in life, there amongst Denim Demon jeans.

01 December 2010


Our good friend David Fransson posted a pic on his well worn Aahka Raw. Nice shade after hours of photography/guitar playing/shelf building/volvo driving/ and check out the customized button.

Check out his website here and blog here.

29 November 2010

Coming soon.

This Christmas, we're launching our own Schnapps. The Denim Demon aquavit.

23 November 2010


Check out the nice words about Mielke Geasa here. If you don't understand swedish check it out here instead. Available in stores now!

16 November 2010

M/S Vindhem and Standut Blakk

Last Saturday we had a little pre-christmas party at the boat M/S Vindhem. Performing live was Standut Blakk from Jämtland. Here plaing Keane's Everybody's changing.

11 November 2010

Solo, Grand Opening.

Solo opened their 9th shop in Sweden yesterday, and their 3rd in Stockholm. This is some pictures from the opening party. A lot of people, a lot of beer, a lot of fun.

09 November 2010

SNS and Puma.

Have created these beauties. Release is set to November 13. Make sure to grab a pair of military inspired Puma Dallas. At SNS.

08 November 2010

AW10 collection - Traajja Kolt. Knitted sweater in true Samí style. Available in Burgundy and Navy. Get it here.

07 November 2010

AW10 collection - Traajja Gurreme. Nice knitted cardigan in navy and burgundy, with leather patches on elbows. Available here and here.

05 November 2010


We have two new great colorways out of the Traajja Herk.

03 November 2010

Per Johansson.

Lasr year we teamed up with SNS to celebrate their 10 year anniversary. We created Aajja Bajja, a 15,5 oz heavy Japanese fabric, unsinged and unsanforized. Just a lovely, and very heavy, pair of jeans. We only created 30 pairs of these, were no #26 ended up with Per Johansson in Örebro.
Per was kind enough to send us pictures the other day, saying thank you for nice jeans. These are Per's Aajja Bajja, worn for 10 months straight, of course - never washed.
Thanks Per for charing these lovely looking jeans, and thanks for your support.

02 November 2010

Something for our hike?!

As we're walking 110 km next summer, taking part in the Fjällräven Classic, this might be something for us. Our friends over at C Store created this beautiful boot together with Viberg. Something I can definiely see myself in. Good job fellas!

24 October 2010


Two weeks ago we started a competition together with Johan Rundcrantz at King Magazine. Three winners got themself a pair of our brand new style Bahha in a raw Kurabo fabric. The question they should answer was what the name Bahha means in south sami and send in a picture of themselves wearing their favourite autumn outfit. We got lots of correct answers, which is demon, and it was hard choosing only three winners but here they are:

Johan Åberg from Gothenburg

Olle Andersson from Umeå
Victor Ax from Enköping

Big congrats to all three of them and we look forward to see their new favourite outfits and this time with their new Bahha Raw. To read about it on King follow this link.

23 October 2010

Englishmen in Stockholm

Pierre came here from London yesterday and we went out for a drink together with Oliver from Our Legacy. The boys has both lived in London and wanted to try out the typical swedish pub life instead so we went to...

The Londoner.

21 October 2010

SOLO's shopping guide

Swedish denim based store SOLO shows their autumn favourites on fashion magazine Kings website. We're happy to see that Bahha Raw is among their top buys for this season so go and get yourself a pair too!

19 October 2010

Knit wear

Finally the AW10 knit wear is delivered to the stores, take a look at your local dealer! You can find 4 of the syles online at Junkyard.se


Erik, well known roadie for big acts like Metallica and Pantera was home this summer helping out Wildberries for a gig. Had a nice pair of Aajja Raw Selvedge that starts to look really nice after a couple of tours. Good work Erik! (The lights looked fantastic too!)

18 October 2010


Going to London town tomorrow for meetings. Hopefully something good will come out of it. 2 full days, so its going to be quick. Pierre is already in town, so we will hopefully have time to see some shops and perhaps see a pub or two.

Last week I was travelling a lot, down in the southern parts of Sweden, here's some pictures from the trip. Thanks to all the great people I met along the road: Solo, Grandpa, Ish, Face, Modefabriken, Meadow, Tres Bien Shop, Junkyard, Sweet & Tender, NK, Ted Bernhardtz, First Aid and Petite Sportif.