Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
09 February 2010
Project Ware outs
Since it has been a lot of posts about skiing the last days, here comes a awaited post about denim. Just got a delivery to the office from Japan so these will hit the stores soon, stay tuned for some more detailed posts about this.