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Visited some friends from Japan today and not did they only show me some super nice fabrics but I also got me a very nice card holder. In a organic natural indigo dyed fabric of course, they sure know what they are doing. Thanks a lot!
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Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
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