Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
06 February 2010
Powder part 2
Some more pics from the powder runs today, sometimes it went pretty good and other not so good. It's some hard work trying to get up in 1 meter snow that you just sinks thru, belive me I know after today.