Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

14 February 2010

Project Ware outs, part 2

We had a little work shop preparing the project ware outs before we could send it out to the stores. The whole family helped out so it was done in 1 night and the jeans should be available at your local dealer now.

Take a look in Per Guttorms left pocket for a left behind surprise.

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