Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
29 December 2009
25 December 2009
A warm welcome to mr Pierre Darnton
We would like to give a warm welcome to Pierre Darnton on board Denim Demon, Pierre have earlier worked with Atelier La Durance and G-star, just to mention a few. With his energy and experience we are ready to take Denim Demon to the next level. Let the work begin!
Pierre's in Tänndalen, Sweden, at the moment. Celebrating Christmas. This is a pic from yesterday.
More info on Pierre will follow shortly.
17 December 2009
Stockholm
15 December 2009
13 December 2009
28 November 2009
16 November 2009
For your Dutch people.
This coming Friday, our good friends at Tenue de Nimes celebrate their one year anniversary. So for all you dutch people, or if you just happen to be in Amsterdam this day, make sure you drop by Tenue de Nimes on Elandsgracht 60. Have a beer and take a look at the amazing photo exhibition Underwater Indigo by Thomas Tukker.
Last week.
As mentioned before we had the Kangol family visiting Stockholm/Sweden. Denim Demon showed up good representation on both Mr Wilson and the Jens. We are of course very happy about this, so happy that we want to show it to the world.
We are also very impressed with Jens yoga skills, how do you do it?!
13 November 2009
12 November 2009
Kangol Photo shoot.
As said before Team Kangol's in town. This is Henrik getting shot for the coming FW10 campaign.
Really looking forward seeing how things turn out! Perhaps you might be seeing some more familiar faces in it...
Really looking forward seeing how things turn out! Perhaps you might be seeing some more familiar faces in it...
09 November 2009
Stockholm's unsafe...
28 October 2009
Exhibition.
Nu på Fredag klockan 17.00 bjuder vår Hovfotograf Sebastian Skarp in till vernissage på Folkbaren, Hornsgatan 72 i Stockholm.
Sebastian visar upp sina favoriter från våra resor till Sapmí under 2008. Det kommer bjudas på såväl klassiker som nya, inte tidigare visade, bilder. Utställningen hänger sedan kvar till 31/12-2009.
Varmt välkomna!
16 October 2009
11 October 2009
10 October 2009
01 October 2009
Denim Demon
Denim Demon “Trajja Herk”
Check out the Traajja Herk at Selectism.com. Available any day now at SNS, Caliroots, Meadow, Zoovillage, Asos, 111Vox and Zlave. Also available at Ish in Kungälv.
21 September 2009
18 September 2009
17 September 2009
16 September 2009
Soon...
09 September 2009
28 August 2009
Project Ware Outs
Number three from Project Ware Outs this Autumn will be Per Guttorm, our Norwegian guy who's especially popular among the women. Per Guttorm is a hard knock guy, in freezing cold he's been wearing our jeans only with long johns underneath. He's been riding a lot of motocross in these, which is visible on the inside of the legs.
23 August 2009
20 August 2009
Project Ware Outs
19 August 2009
Project Ware Outs
15 August 2009
13 August 2009
Gilmehte Jeansa
Gilmehte Jeansa - Frozen Jeans from Anothercompany on Vimeo.
A video from the exhibition Gilmehte Jeansa we had together with Tenue de Nîmes in Amsterdam. Big thanks to Bram for his excellent work with this.More info on their website.
Burgers & Berns
Yesterday was the kick off of Stockholm Fashion Week, and the official opening party for Boutique Fräsh, Sweden's only Streetwear fair. After a couple of burgers at Streamcreek's casa on Västmannagatan we headed down to Berns. Crowded, excellent music and excellent people.
11 August 2009
A tip from our friend.
Got an e-mail from a friend, regarding the IAM 1 Journey, an exhibition celebrating Nike's iconic Air Max 1. So if you are in or around Stockholm between August 15 and 23, make sure to drop by Åsögatan 115. It will cost you nothing, but give you a lot. Collectors and fans will show there favorite pairs as well.
And after you visited the exhibition, make sure to drop by Sneakersnstuff as well, Åsögatan 124. It's more or less right across the street. Say Hi to Peter from us.
09 August 2009
In the archipelago.
Denim Demon enjoying the last days of sun. Just got a message from Dubai, that we are featured in a new magazine called Nox. If you get the chance, make sure to grab a copy.
06 August 2009
Sneak preview SS10
02 August 2009
01 August 2009
Tonight
28 July 2009
Get yours at Storsjöyran.
We are releasing a limited amount of t-shirts and sweats together with Storsjöyran and Viva la Klädbyte, available in Östersund this week. Make sure you visit Zlave as well, where you can find a good selection of jeans at a special price.
26 July 2009
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