Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
28 August 2009
Project Ware Outs
Number three from Project Ware Outs this Autumn will be Per Guttorm, our Norwegian guy who's especially popular among the women. Per Guttorm is a hard knock guy, in freezing cold he's been wearing our jeans only with long johns underneath. He's been riding a lot of motocross in these, which is visible on the inside of the legs.
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