Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
01 August 2009
Tonight at midnight, don't miss. Ewert is performing his annual speech. Will we be seeing him in the official Yran t-shirt?
And of course, do not miss the two brothers Denim Demon dj:ing at FOOD tonight. Were you can pick up your t-shirt as well.