Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
17 December 2009
It's really coming down here in Stockholm, got around 12-15 cm now, which is really rare. Kind of nice in a way, with christmas coming up and everything. Might have to bring my skies out...