Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
06 August 2009
Sneak preview SS10
A little sneak preview on what's coming next season. I know it's better to show stuff available right now, but I just cant help myself from showing this. I love it! Good job Anton. Available from January 2010.
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