Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
16 November 2009
For your Dutch people.
This coming Friday, our good friends at Tenue de Nimes celebrate their one year anniversary. So for all you dutch people, or if you just happen to be in Amsterdam this day, make sure you drop by Tenue de Nimes on Elandsgracht 60. Have a beer and take a look at the amazing photo exhibition Underwater Indigo by Thomas Tukker.
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