Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
25 December 2009
A warm welcome to mr Pierre Darnton
We would like to give a warm welcome to Pierre Darnton on board Denim Demon, Pierre have earlier worked with Atelier La Durance and G-star, just to mention a few. With his energy and experience we are ready to take Denim Demon to the next level. Let the work begin!
Pierre's in Tänndalen, Sweden, at the moment. Celebrating Christmas. This is a pic from yesterday.
More info on Pierre will follow shortly.
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