Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
11 August 2009
A tip from our friend.
Got an e-mail from a friend, regarding the IAM 1 Journey, an exhibition celebrating Nike's iconic Air Max 1. So if you are in or around Stockholm between August 15 and 23, make sure to drop by Åsögatan 115. It will cost you nothing, but give you a lot. Collectors and fans will show there favorite pairs as well.
And after you visited the exhibition, make sure to drop by Sneakersnstuff as well, Åsögatan 124. It's more or less right across the street. Say Hi to Peter from us.
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