Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
15 December 2008
On our way
We gonna start our trip with a 1000 km drive up to Jäckvik where we'll meet up with Per-Ake and Per Guttorm. Tomorrow we'll fix some better pics here together with them and their jeans. Have a good night!