Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
16 December 2008
Jäckvik
We arrived to Jäckvik today at 12:00 after a 1400 km drive (with a small detour of 180 km) and met up with Per-Åke. He was on his way to Saltfjellet and Per Guttorm to pick up some reindeers and we tagged along.
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