Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
26 August 2010
Our relative Ewald.
Ewald was here the other day, he needed to update his denim. This is a pair we gave him in the beginning of Project Ware Outs, he wasn't actually a part of the project, but since we knew he could be good for the future he got a pair anyway. And I must say he did a good job! What do you think?
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