Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
13 August 2010
The Jens is the one who shot our pictures up in Stensjön. He sent us this little collage of pictures the other week, lovley stuff. You will see more of these this Fall and coming Spring...