Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
23 August 2010
Mr Mudd Mr Gold
Would like to take this moment to congratulate our friends Adam and Mikko, at Mr Mudd and Mr Gold, who won the prestige price Retailer of the year. Swedish fashion magazine Café decides each year winners in different categories, and this is well deserved for MMandMG! If you haven't been there, go!
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