Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
20 August 2010
The other day we had Martin in from Footish. Usually our good friend Johan attends our meetings too, but he just became a dad, so he had pretty good reasons not to join us. Congratulations to Johan and his family! Thank you Martin for coming!