Aajja Bajja party

As you already know, we launched the very exclusive Aajja Bajja together with SNS at Folkbaren. A lot of people showed up to pay their respect and, perhaps, have a few drinks. Of course we had our new family member with us, the great Hot Shot case.

Thank you all for showing up!

Ian Brown - part 2

Afterwards we delivered some new gear for Ian and his band, had like a little Christmas Eve backstage. Seemed highly appreciated! Good luck in Malmö and Amsterdam, drive safe.

Ian Brown

Ian Brown played in Stockholm yesterday, at a venue called Göta Källare. A small place which gives you a good feeling, very intimate. I've been a fan of Ian Brown since the early nineties, and one of my best live experienses is Palladium 1995 when The Stone Roses performed. Unfortunately I missed the first three songs because of peoples-beer and pool, which wasn't that fun of course. This was however forgotten ten years later when I managed to get Ian over to Sthlm, for a gig to celebrate the 35th birthday of a certain three striped shell toe. He played the song once again, and I even got it dedicated to me.

Five years later he was back, finally. In the same building as last time, although a couple of floors down. It was a great performance, although a couple of songs was more or less destroyed due to bad monitoring (?), but the good ones was great! Highlights was Sister Rose, Stellify and of course Fools Gold. A little sad we didn't get to hear I Wanna Be Adored, but you cannot get it all. Overall a great night!

10 minutes...

Before the in-store release of Aajja Bajja.

1 hour and 10 minutes to go before the international release online.

As my good friend Peter would have said, don't sleep on these!

Fredag 29/1

Nu på fredag ska vi tillsammans med SNS fira nedsläppet av Aajja Bajja, ett par av de finaste jeansbyxor som någonsin skådats. För första gången någonsin slår vi ihop de två Dresscode-klubbarna, Denim Demon på gatuplan och Sneakers en trappa upp. Lägg därtill Sebastian Skarp bakom kranarna plus att Jonas Wiklund lovat att lära mig blanda till de godaste Hot Shotsen, så de som kommer tidigt får en gratis en, tillverkad av mig.

Startar gör vi kl 21. Se till att vara på plats! Platsen är givetvis Folkbaren på Hornsgatan.

Pic of the day.

Mr Karlsson is sad because BBB moved from Barcelona, this means no more garage and tires, so instead he finds a substitute.

BBB

Just back from Berlin and Bread & Butter. Huge fashion fair. Lovely location at the Tempelhof airport. Had a great time, always good to see friends you don't get to see very often.

Erik when I left our hotel room on my way home. He was tired.



Guess Peter was tired too.



Victor from LVC makes a movie at the adidas x Starwars party.



Fat White Dude. Or is it Tengils soldier?



Solo-Mackan and Wrangler.



Got to love Germany!



The Jens.



Nate from Converse, good guy.



Photos machen.



David C Wilson, Kangol. Great guy.



Peter thru C Wilson's glasses, at the Urbanears pop-up store opening.



Jens and Vincent.



Pontus and mr Conyers from Zound Industries.



Thanks guys for great days in Berlin. Hope you all had a safe trip back home.

Skansen

Had a good meeting with Skansen, one of the world's finest open air museums, today and it looks like Denim Demon will be a part of the Swedish natural treasures. Big honor of course. Skansen has one of the biggest costume supplies, supplying everything from movies, theatre and tv-production with clothes from different parts of Sweden and different eras. Denim Demon's project ware out jeans will be added to this, and it feels good to know that long after we are gone, the Aajja JanÅke and Per-Henrik will still be around.
Skansen is as big as the Old Town of Stockholm and is beautifully located on Djurgården (a small island in Sthlm). If you haven't been here, I can strongly recommend you to pay a visit. For example February 6, when they are celebrating the Samí national day.
A couple of pictures from earlier today, sorry for the crappy quality.

Aajja Bajja

Finally, after a lot of planning they're done. As you may know our good friends at Sneakersnstuff have been celebrating their 10 year anniverary all through 2009 with some amazing collaborations. Technically they can celebrate this until March 26, as that's the date they opened up. These babies will be released on January 29 at a limited run of 30 pairs.











Technical:

- Limited to 30 pairs, all individually numbered by hand on one pocket bag and the special SNS/Denim Demon reindeer leather patch

- 15,5 oz un-singed and un-sanforized denim made out of American yarn dyed cotton and weaved on Yama Ashi Mill in Japan

- Manufactured on vintage Union Special machines in Okayama, Japan

- Poly thread with a cotton surface to get the durability of the poly and the vintage fading of the cotton

- Hidden bartags and hidden rivets on back pockets

- Hidden arcuate on back pockets

- Extra heavy and slubby pocket lining

- Special designed SNS/Denim Demon patch that's hand printed on reindeer leather. Attached with the top seam from the waistband in one shoot.

The Reference Council

My dear friend Steven Vogel recently interviewed me for his new project The Reference Council, including some of the world's finest people in the business. Go check it out!



Steven and his lovely wife Nina.

Copenhagen

Second weekend of February (11-14) we will be showing in Copenhagen. It's been a long time ago since we attended a show now, but it just feels like people aren't doing any business any longer. Wood Wood want to change that, and we would love to try and help. Moshroom is beautifully located at the Hotel D'Angleterre, and there are quite a good range of brands showing, so if you're around I strongly recommend you to pay a visit. I might have the Hot Shot case with me as well...

Opening hours are Thursday-Saturday 9-19 and Sunday 9-12.

See you there!


//Denim Demon

Drinking Paraphernalia

My friend Nick Schonberger really likes the Hot Shot case too.
Thanks Nick for your support!

Follow this link: Drinking Paraphernalia





Picture from: wktwelve

Our good friend Nils-Ove

Pic of the day. This is from our first trip up north, when we handed out the jeans to our seven Sami friends. Nils-Ove lives in Snåsa and he's quite a handyman, this is his homemade arrow, a beautiful work.

Yes sir! One of a kind.

Ever since I first saw my first action movie including a brief case with custom made foam interior I have dreamt of having one on my own. The only problem I've had is that I didn't know what to put in it, what the custom interior would hold.
After a little brain storming with my good friend The Jens things got a little bit more clear. Luckily Jens had a case that he didn't use, which he was kind enough to give to me:



My cravings have been even worse since I first lay eyes on the Stockholm "foam" shop Special Plast. Since the day I decided what the case should hold, I've been like a child on Cristmas Eve (yes, we celebrate christmas on christmas eve in Sweden).



Last week I finally made it to the shop, with me I had the actual case together with what it should hold. Don't think the guy behind the counter expected what my thoughts was, but there was definitely no problem getting what I wanted. 4 days later I could pick up my first actual case with custom made interior, must say it was one of the happiest days of my life. This is the final result:









As far as I know, this is the worlds first Galliano Hot Shot case! I know I haven't seen one before, that's for sure. I am so happy I want to have the case next to me in bed when I sleep, although my wife don't think it's such a good idea.

Anyway, just wanted to share this with you.

//Oskar

Sneakersnpreview #3

Sneakersnpreview #2

Sneakersnpreview #1