Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
15 January 2010
Our good friend Nils-Ove
Pic of the day. This is from our first trip up north, when we handed out the jeans to our seven Sami friends. Nils-Ove lives in Snåsa and he's quite a handyman, this is his homemade arrow, a beautiful work.