Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
31 January 2010
Aajja Bajja party
As you already know, we launched the very exclusive Aajja Bajja together with SNS at Folkbaren. A lot of people showed up to pay their respect and, perhaps, have a few drinks. Of course we had our new family member with us, the great Hot Shot case.
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