Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
20 March 2010
Daniel Lindström at SVT
Cafés fashion editor Daniel Lindström and Karolina Skande (Rodeo) talking about jeans in SVT, 6:25 into the program he shows a really fine pair. Check it out!
2 comments:
Några hundra år? Nja, lite ute och cyklar här va
Haha kul för er grabbar men fan vad han har dålig koll på allt.
Snälla läs på lite innan du ska med på TV nästa gång Daniel.
Peter.ish
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