Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
11 March 2010
Three by one
A couple of weeks ago a new shop opened in Stockholm, Three by One. A nice store at Jakobs Torg offering brands such as Mr Freedom, Nudie, Levi's XX and of course Denim Demon. Make sure to pay a visit! Pictures from their opening party.