Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

03 March 2010

VMC Zürich

Just spent a good day in Zürich with the lovely team from VMC. These people are super friendly and they run one (if not THE) best denim shops in the World. VMC's been around since 1986, and all interior are still original. It's like walking around in a museum. The only difference is that 95% of everything you look at is for sale. Could easily have spent a fortune in there today.
So when in Zürich, make sure you stop by and say hello to Roger, Fredy, Simona and all the others. But make sure to bring loads of cash...

5 comments:

Danko said...: Oh my! dom hade ju lite saker där! Kul att se! :); March 3, 2010 at 10:39 PM
Eric Holmström said...: Wow, a really nice store!; March 9, 2010 at 6:35 PM
Carl-Henrik said...: Grymt o vara jeansansvarig i den butiken, vilken drom!; March 17, 2010 at 1:29 AM
Anonymous said...: Have been going to the place for 5 years...definitely one of the best laces to go in Europe...Freddy is my favourite, he introduced me to all the best jeans i have..; January 20, 2011 at 8:45 AM
swiss-jeansfreak said...: I can really recommend this VMC shop to everyone. It's one of the best denim places on the world!!!

And Freddy is just the perfect raw denim man

Ruedi Karrer
Jeansmuseum, Zuerich
www.jeansmuseum.org; July 27, 2011 at 7:02 PM