Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
08 March 2010
The Reference Council
Talked about the reference council before, and will continue with that. This time it's a really interesting piece of the classic and popular football club St. Pauli. Check it out here.