Kero.

This is something we are extremely proud of. Take a look at this handicraft. Amazing pieces. Available this Fall-2011. Kero x Denim Demon jeans

AW11

Just back from a great week in Berlin. We've had the best show ever, with a loads of new clients in. I would like to thank Oli Saunders, the director of SEEK, who've done an amazing job with the space he has. All the important accounts, all the good press, everyone came and everyone only had great things to say about our collection.
2011 will be the year of the Denim Demon, that's for sure. Would like to say thank you to all of our new and old friends as well: Orlando, Holly, Mark, Don, Marc, Frederik, Ed, Brian, Peter, Andreas, Per, Thomas, Matt, Adrian, Zeeshan, Anton... the list is too long. Also, to all of our friends we unfortunately didn't have the time to meet due to hard work: See you next year! Especially Jeremy.

Here's a little Sneak preview of what's coming. Looks very strong.

Denim & Beats

Lilldavid has posted some pics on his well worn AAJJA JAPAN'S, check them out on his blog Denim & Beats. Do we need to say they look fantastic?

Signs.

The Elvis Burger.

Stopped in Indian Lake the other day for lunch, just had to try the Elvis burger.
Containing Cheddar Cheese, Bacon and Peanut butter.

Holland.

Last week we were in Holland for some business. Had a great time, thanks to Menno and Rene at Tenue de Nîmes and Marc Bertens for his great hospitality! Met some nice people, like Don and Philippe. All in all, a great time.

Elle

The latest issue of Elle Interior highlights the fine things in life, there amongst Denim Demon jeans.

Fransson

Our good friend David Fransson posted a pic on his well worn Aahka Raw. Nice shade after hours of photography/guitar playing/shelf building/volvo driving/ and check out the customized button.

Check out his website here and blog here.

Coming soon.

This Christmas, we're launching our own Schnapps. The Denim Demon aquavit.

Gumtan959

Check out the nice words about Mielke Geasa here. If you don't understand swedish check it out here instead. Available in stores now!

Denim Demon x Kangol.

Soon in a shop near you.

M/S Vindhem and Standut Blakk

Last Saturday we had a little pre-christmas party at the boat M/S Vindhem. Performing live was Standut Blakk from Jämtland. Here plaing Keane's Everybody's changing.

Solo, Grand Opening.

Solo opened their 9th shop in Sweden yesterday, and their 3rd in Stockholm. This is some pictures from the opening party. A lot of people, a lot of beer, a lot of fun.

SNS and Puma.

Have created these beauties. Release is set to November 13. Make sure to grab a pair of military inspired Puma Dallas. At SNS.

AW10 collection - Traajja Kolt. Knitted sweater in true Samí style. Available in Burgundy and Navy. Get it here.

AW10 collection - Traajja Gurreme. Nice knitted cardigan in navy and burgundy, with leather patches on elbows. Available here and here.

Herk.

We have two new great colorways out of the Traajja Herk.

Afternoon delight.

A little afternoon delight.

Per Johansson.

Lasr year we teamed up with SNS to celebrate their 10 year anniversary. We created Aajja Bajja, a 15,5 oz heavy Japanese fabric, unsinged and unsanforized. Just a lovely, and very heavy, pair of jeans. We only created 30 pairs of these, were no #26 ended up with Per Johansson in Örebro.
Per was kind enough to send us pictures the other day, saying thank you for nice jeans. These are Per's Aajja Bajja, worn for 10 months straight, of course - never washed.
Thanks Per for charing these lovely looking jeans, and thanks for your support.

Something for our hike?!

As we're walking 110 km next summer, taking part in the Fjällräven Classic, this might be something for us. Our friends over at C Store created this beautiful boot together with Viberg. Something I can definiely see myself in. Good job fellas!