Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
03 November 2010
Per Johansson.
Lasr year we teamed up with SNS to celebrate their 10 year anniversary. We created Aajja Bajja, a 15,5 oz heavy Japanese fabric, unsinged and unsanforized. Just a lovely, and very heavy, pair of jeans. We only created 30 pairs of these, were no #26 ended up with Per Johansson in Örebro.
Per was kind enough to send us pictures the other day, saying thank you for nice jeans. These are Per's Aajja Bajja, worn for 10 months straight, of course - never washed.
Thanks Per for charing these lovely looking jeans, and thanks for your support.
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