Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
02 November 2010
Something for our hike?!
As we're walking 110 km next summer, taking part in the Fjällräven Classic, this might be something for us. Our friends over at C Store created this beautiful boot together with Viberg. Something I can definiely see myself in. Good job fellas!
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