Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
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1 comment:
Came across your website and blog. Very cool, I'm impressed, really like your stuff and wouldn't mind a pair of your jeans! I'm London based and make suits actually. Love Denim though and have ordered a denim suit, just awaiting the sample... I've added your facebook page to my favourites.
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