
Denim Demon “Trajja Herk”
Check out the Traajja Herk at Selectism.com. Available any day now at SNS, Caliroots, Meadow, Zoovillage, Asos, 111Vox and Zlave. Also available at Ish in Kungälv.
Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
Gilmehte Jeansa - Frozen Jeans from Anothercompany on Vimeo.
A video from the exhibition Gilmehte Jeansa we had together with Tenue de Nîmes in Amsterdam. Big thanks to Bram for his excellent work with this.