Magic, Las Vegas

Here's some pictures we got from Finn in Las Vegas. It's the first of three days of the Magic fair, the booth looks amazing and Finn looks happy! Say hello from us if you meet him.

Sneakersnstuff

Our good friends at Sneakersnstuff are celebrating their 10 year anniversary this year. Because of that, they have some extra ordinary products dropping throughout the whole of 2009. Make sure to check out http://www.sns10years.com/ each day, so you won't miss anything.

They are also one of our best retailers with a wide range of Denim Demon products. To see what they offer, click here.

Las Vegas

If you are close to Las Vegas between February 17 and 19, make sure to drop by Magic. Denim Demon will be showing for the first time on non European ground. We will be situated in the area called Premium at Magic.
If you are attending, make sure to drop by the booth and say hello to our good friend and partner Finn, talk a little about denim, Sami culture and native's. Look for pictures on reindeer's and fells.

Selectism

After a long time of e-mailing back and forth, our friend Nick at Selectism have posted the interview. Click here to read it.

Swedish paper Metro with suggestions on how to celebrate the National day.

Last Friday it was, as you know, the National day for us Sami's. The Swedish version of daily paper Metro gave us some suggestions, together with a scheduled tour on town, on how to celebrate this the best way.

1. Start at the City Hall at 8:40 am where the Sami flag will be hoist.

2. Move on to Skansen and the Sami village, listen to Jojk and eat a good Reindeer Soup.

3. Have a massage at Sturebadet (swimming hall) in the Sami cottage.

4. Warm and soft after the massage you go to either NK or Solo and buy yourself a Sami designed jeans from Denim Demon.

5. After that you go directly to Åhlens where you pick up the new cd from Sofia Jannok, who sings Jazz-inspired Jojk.

So there you go, a few days too late, but at least next year you know excactly how to do it.

DN.se

Here's an interview from our Sami exhibition on Riche.

The National Day

Today is The Sami National Day, celebrated in memory of the first Sami Congress in Trondheim 1917. If you are in Stockholm we'll celebrate on Skansen until Sunday.

And a huge thank you to

The great master Sebastian Skarp



Our PR-pro Magrina Kovac



Two good friends from Jänsmässholmen, JanÅke and Piere



And of course our princess Jonna



Together with the one and only Mr Carboni



We could not have done this without you.

Love,
Oskar, Anton, Kjellåke and Patric

The Exhibition

was so good!!!

If you weren't there, you definitely missed something. And to you who attended, thank you very much! This was the first Denim Demon event, but not the last.

A few pics:

Don't miss the opportunity...

...to meet:

Jonna Blind

Per-Henrik Bergkvist

JanÅke Johnsson

All of them will be at Lilla Baren, Riche tomorrow wednesday from 18:00

Stop by and say hello if you are in Stockholm.

Grandfather Olle

On our way to our old hoods again. This time the reason isn't as fun as the last two trips...
Our beloved grandfather Olle have passed away after 88 years. Got the message the day before new year's, and even though it didn't come as a chock, it's of course sad. We are on our way to take a last good bye...

Exhibition.

Challenge defender

The only one in our family who going pulka is Charlie, she's not very fast yet but practice a lot. She even scraped her face trying to beat your record, and I think she will this afternoon.

Challenge

I spent new years in Sälen, and what I did most was going with the pulka. They had a world cup-course for pulka that was really good. Fast, not very dangerous (but still just a little) and empty.

This is a challenge directed to my brother, Anton, who is in Sälen as we speak. Anton, you need to go to this Pulka-hill and race just as we do. And see how fast your going. We were there three or four times and actually became pretty fast, so let's see what you can do!

Anton, let's see some pictures from the Pulka-backe!

Reindeer

After.

Before.

A little teaser

A little teaser on Jan-Olof's pair of Aajja's. This is the pair that he's been wearing daily for the last six months. The only time they've been of, except sleep, is a couple of hours this summer when it was too hot, and he wore shorts in the garden. But he told us the first thing he did getting back in was to put them on again. That's what I call dedication!
Thank you Jan-Olof for your help! We really appreciate it a lot.

If you want to take a closer look on these together with the other six pairs, I strongly recommend you to come down to Riche and Lilla Baren on Wednesday January 28. We will show a lot of pictures and of course the actual pair of jeans worn in Sapmí the last half year. And hopefully you will get to meet a few of the faces behind the project.

DN.se

In yesterdays edition of Dagens Nyheter (one of Swedens biggest newspapers) there was a great article about the 2 reindeer herders Daniel Andersson and Per-Henrik Bergkvist. If you didn't had the chance to read it you can follow this link to get it on their webpage instead.

Preview of the jeans

No post this year yet, sorry for that. But here is a preview of some of the jeans that our Sami friends has worn for the last 6 months. Soon we will post some better pics of their fadings and also some news of a exhibition we will have in Stockholm in January.

Per-Henrik with his knives and tool used for marking the calves ears

Per-Åke with his what we call in Sweden "Foppa-tofflor"
(named after the famous hockey-player Peter Forsberg)

Per Guttorm and his belt and knife

JanÅke with his knife (it's huge!) and a lasso