Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
03 January 2009
Preview of the jeans
No post this year yet, sorry for that. But here is a preview of some of the jeans that our Sami friends has worn for the last 6 months. Soon we will post some better pics of their fadings and also some news of a exhibition we will have in Stockholm in January.
Per-Henrik with his knives and tool used for marking the calves ears
Per-Åke with his what we call in Sweden "Foppa-tofflor" (named after the famous hockey-player Peter Forsberg)