Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
29 January 2009
The Exhibition
was so good!!!
If you weren't there, you definitely missed something. And to you who attended, thank you very much! This was the first Denim Demon event, but not the last.
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