Some pics from JanÅke

JanÅke was kind enough to take some pictures when he and Per-Henrik was working with the reindeers last week. 2 handsome men,2 pair of handsome jeans, a bell and some reindeers:

Nils-Ove's jeans for the first time!

Nils-Ove has been very hard to get in touch with the latest weeks, and this is the first time we can see his jeans since we left them in Snåsa. They look pretty well worn after all, I know he has forgot them a couple of times at work but I think they can get really nice after a couple more months. 

Article from ÖP

A journalist from ÖP (Östersunds Posten) followed 2 of our test pilots, JanÅke and Per-Henrik, when they worked with the reindeer slaughter. Click the link to read the story and to look at the pictures, they look really good!

http://www.op.se/parser.php?level1=159&level2=707&id=950327

Per-Åke

Now it's time for Per-Åke's jeans after 2,5 months of wear. He has used them all summer on his ATV, trips up fells, calves marking etc and they look really nice, have a look:

Per Guttorm's jeans

Now it's time to take a look at Per Guttorm's jeans again and they have been worn for about 2 months. They start to look great and I really like the amazing fadings at the bottom.

Friday

Visited our friends at Sneakersnstuff yesterday and found a good presence of DD denim, Johan had a nice pair of worn in Aajja as well as Peter who happily showed up his torn "legs"... Raymond represented well in a pair of Aajja Bengt-Erik. Martin was a little concerned since he was about to rinse his first pair of Aajja, been wearing them since mid december 06, and they haven't been in contact with water ever. Looking really forward to see how they will turn out! Later I had a really nice burger.

Jan-Olof

Next up is Jan-Olof from Dorotea, the deacon that had fell with is motorbike last time we heard from him. Now it's time for a chanterelle hunt in the woods, sounds more safe I must say. Starting to get some nice fadings on his pair as well:

Jonna's jeans

Next up is our girl from Klimpfjäll, Jonna and her jeans after 2 months of wear. Looking really good I must say:

Sandstorm

Jonna, one of our friends up north has put together a clip running on You Tube. Enjoy Jonna riding her 4-wheel motorbike. Of course in customized Denim Demon's...

JanÅke 2 months

Now it's time to see how the jeans look like after 2 months and first out is JanÅke, our man in Jänsmässholmen, who's starting to be a real celebrity after allvhis radio and TV interviews. And his denim are looking really, really good already:



Working extra at the local hotel, here he's steaming up the outdoor bath barrel.

The new collection

The new AW08-collection is now in stores. Visit your local dealer to find your new pair of favorite jeans! Make sure to check out Juvvie, a new fit, loose with the always adorable cinch-back. And our new wash Bengt-Erik could be one of the best washes ever! Available both for men and women.

Kautokeino

Yesterday we attended the opening night of Kautokeino revolt (unsure if that's going to be the title of the movie). A nice event arranged by www.iknowasami.se together with www.samer.se, they served the guests delicious reindeer products and champagne. The movie is a dark story from the past (approx 150 years ago) and takes place in Norway. This is based on a true story about a Swedish salesman that opens up a food market and a bar in a small village up north, the Sami people can't handle it since alcohol is new to them, and they don't even know they get addicted. I can recommend everyone to go see this movie, this is not something unique for Sami people and Scandinavia, this is something that happens daily in our world.
After the movie we where involved in a discussion regarding Sami design and culture and how we can tell other people about it. Overall it was a great evening with great people!

Stensjön

Was up on a quick visit to Stensjön to get interviewed for swedish television together with JanÅke and Per-Henrik. Last time it was sun and 25 degrees and today 8 degrees and rain, but it was nice anyway. Took the opportunity to take some photos of Per-Henriks jeans after 1,5 months of wear and they look promising!






JanÅke, Per-Henrik and the journalist Johanna.

Article on Båko.se

They have posted an article about Denim Demon on the swedish site Båko, follow the link to read it:

http://www.bako.se/view.phtml?id=216


Only available on swedish!

More pics

Wedding denim

Was on a very nice wedding this weekend, and we all spent the night so the day after when everyone got out of their suits I saw some really good looking denim. Here is a few pics and I try to put up some more tomorrow:

CPH

Per Guttorm's jeans

Per Guttorm's jeans, it will be interesting to see how these will look after 5 more months:

Per Guttorm day 35

Soon we will post pictures of Per Guttorms jeans, and they look incredible! He mailed us some pictures what he has been up to while wearing them and I can understand why they already are pretty faded and worn out...




Looks like he was lucky with the weather!