Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
08 September 2008
Per Guttorm's jeans
Now it's time to take a look at Per Guttorm's jeans again and they have been worn for about 2 months. They start to look great and I really like the amazing fadings at the bottom.