Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
11 August 2008
Was on a very nice wedding this weekend, and we all spent the night so the day after when everyone got out of their suits I saw some really good looking denim. Here is a few pics and I try to put up some more tomorrow: