Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
31 March 2010
Happy customer.
Got this picture from Fredrik at Sivletto today. A happy client with his brand new Aajja Japan. Hope you will take good care of them! Thank you.
29 March 2010
25 March 2010
24 March 2010
21 March 2010
London Heathrow
On my way to Hong Kong at the moment, due to British Airways strike I had to leave Stockholm a lot earlier than planned.
Transfer time at Heathrow became 8 hours instead of more managable 3. Luckily there's a lot of football on the telly, which of course helps, together with this, this and this. But I am looking forward getting in my seat in a lot of hours, and take off... I am looking at a 12 hour flight though, so what I am really looking forward too is arrive.
See you in Hong Kong!
Transfer time at Heathrow became 8 hours instead of more managable 3. Luckily there's a lot of football on the telly, which of course helps, together with this, this and this. But I am looking forward getting in my seat in a lot of hours, and take off... I am looking at a 12 hour flight though, so what I am really looking forward too is arrive.
See you in Hong Kong!
20 March 2010
Galliano Hot Shot
I have just made the best Hot Shot, the greatest mix ever. And a good combo all together, nice shot glasses, perfect amount of Galliano, did it with an espresso actually but it worked good.
My brother in law Hakan is moving to Canada next week, so I had to give him a good treat.
My brother in law Hakan is moving to Canada next week, so I had to give him a good treat.
Daniel Lindström at SVT
Cafés fashion editor Daniel Lindström and Karolina Skande (Rodeo) talking about jeans in SVT, 6:25 into the program he shows a really fine pair. Check it out!
17 March 2010
14 March 2010
12 March 2010
Chief Executive Hovding.
11 March 2010
Three by one
A couple of weeks ago a new shop opened in Stockholm, Three by One. A nice store at Jakobs Torg offering brands such as Mr Freedom, Nudie, Levi's XX and of course Denim Demon. Make sure to pay a visit!
Pictures from their opening party.
Pictures from their opening party.
10 March 2010
09 March 2010
Happy guys at NK Denim, Gothenburg.
08 March 2010
The Reference Council
Talked about the reference council before, and will continue with that. This time it's a really interesting piece of the classic and popular football club St. Pauli. Check it out here.
03 March 2010
VMC Zürich
Just spent a good day in Zürich with the lovely team from VMC. These people are super friendly and they run one (if not THE) best denim shops in the World. VMC's been around since 1986, and all interior are still original. It's like walking around in a museum. The only difference is that 95% of everything you look at is for sale. Could easily have spent a fortune in there today.
So when in Zürich, make sure you stop by and say hello to Roger, Fredy, Simona and all the others. But make sure to bring loads of cash...
So when in Zürich, make sure you stop by and say hello to Roger, Fredy, Simona and all the others. But make sure to bring loads of cash...
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