28 August 2009

Project Ware Outs

Number three from Project Ware Outs this Autumn will be Per Guttorm, our Norwegian guy who's especially popular among the women. Per Guttorm is a hard knock guy, in freezing cold he's been wearing our jeans only with long johns underneath. He's been riding a lot of motocross in these, which is visible on the inside of the legs.

23 August 2009


Visited a vintage store the other day, and found these beauties. Rare.

20 August 2009

Project Ware Outs

Number two, JanÅke, a really nice pair. JanÅke has been wearing his huge knife on the left hand side, which have created som really nice wear marks. Also available from November at selected accounts.

19 August 2009

Project Ware Outs

First pictures of Project Ware Outs. This is the first full picture of Per-Henriks jeans from the Project Ware Outs. Available at selected stores from November. E-mail for more info. info@denimdemon.se

15 August 2009

Filip & Fredrik are up to no good.

Right outside the studio. Sebastian performing magic and Fanta relaxing in the sofa.

13 August 2009

Gilmehte Jeansa

Gilmehte Jeansa - Frozen Jeans from Anothercompany on Vimeo.

A video from the exhibition Gilmehte Jeansa we had together with Tenue de Nîmes in Amsterdam. Big thanks to Bram for his excellent work with this.

More info on their website.

Burgers & Berns

Yesterday was the kick off of Stockholm Fashion Week, and the official opening party for Boutique Fräsh, Sweden's only Streetwear fair. After a couple of burgers at Streamcreek's casa on Västmannagatan we headed down to Berns. Crowded, excellent music and excellent people.

11 August 2009

A tip from our friend.

Got an e-mail from a friend, regarding the IAM 1 Journey, an exhibition celebrating Nike's iconic Air Max 1. So if you are in or around Stockholm between August 15 and 23, make sure to drop by Åsögatan 115. It will cost you nothing, but give you a lot. Collectors and fans will show there favorite pairs as well.
And after you visited the exhibition, make sure to drop by Sneakersnstuff as well, Åsögatan 124. It's more or less right across the street. Say Hi to Peter from us.

09 August 2009

In the archipelago.

Denim Demon enjoying the last days of sun. Just got a message from Dubai, that we are featured in a new magazine called Nox. If you get the chance, make sure to grab a copy.

06 August 2009

Sneak preview SS10

A little sneak preview on what's coming next season. I know it's better to show stuff available right now, but I just cant help myself from showing this. I love it! Good job Anton. Available from January 2010.

01 August 2009



Tonight at midnight, don't miss. Ewert is performing his annual speech. Will we be seeing him in the official Yran t-shirt?

And of course, do not miss the two brothers Denim Demon dj:ing at FOOD tonight. Were you can pick up your t-shirt as well.