Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
25 September 2008
JanÅke Johnsson
Here is JanÅke's jeans after almost 3 months of wear, he is wearing them all the time which is easy to understand when you look at them. They look really good and now they and JanÅke is out hunting elk as well. Very worn out already and it's still 3 more months to go... Gonna be interesting to see how this ends.
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1 comment:
Underbara bilder.
Ish
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