Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
29 September 2008
Gumtan a k a SNS-Peter a k a Zeel
Today we want to sing Happy Birthday to our friend Peter at Sns, think he's turning 28 today. We wish you a delightful birthday with a lot of cake and nice presents. Malin, I heard he needs a new bike, a free tip from Denim Demon.
"Happy birthday to you, happy birthday to you, happy birthday dear Peter, happy birthday to you!"
"Ja må han leva, ja må han leva, ja må han leva uti hundrade år, javisst ska han leva javisst ska han leva javisst ska han leva uti hundrade år!"
28 September 2008
Per-Åke Niia
27 September 2008
Looking for elk
25 September 2008
JanÅke Johnsson
Here is JanÅke's jeans after almost 3 months of wear, he is wearing them all the time which is easy to understand when you look at them. They look really good and now they and JanÅke is out hunting elk as well. Very worn out already and it's still 3 more months to go... Gonna be interesting to see how this ends.
22 September 2008
Per-Henrik Bergkvist
17 September 2008
Some pics from JanÅke
Nils-Ove's jeans for the first time!
15 September 2008
Article from ÖP
A journalist from ÖP (Östersunds Posten) followed 2 of our test pilots, JanÅke and Per-Henrik, when they worked with the reindeer slaughter. Click the link to read the story and to look at the pictures, they look really good!
http://www.op.se/parser.php?level1=159&level2=707&id=950327
12 September 2008
Per-Åke
08 September 2008
Per Guttorm's jeans
06 September 2008
Friday
Visited our friends at Sneakersnstuff yesterday and found a good presence of DD denim, Johan had a nice pair of worn in Aajja as well as Peter who happily showed up his torn "legs"... Raymond represented well in a pair of Aajja Bengt-Erik. Martin was a little concerned since he was about to rinse his first pair of Aajja, been wearing them since mid december 06, and they haven't been in contact with water ever. Looking really forward to see how they will turn out! Later I had a really nice burger.
05 September 2008
Jan-Olof
01 September 2008
Jonna's jeans
Subscribe to:
Posts (Atom)