Nick Schonberger.

Nick, a good friend from the US, and true Arsenal fan, sent us these pics the other day. His Aajja Raw Selvedge had been given their first soak, and the end result as we can see is really good. Well done Nick! Keep it up!

Don't forget our Competition.

Click here to get to the competition.

Veckans Affärer

This is our feature in the latest issue of Veckans Affärer/Business of the Week. Great photo by Peter Jönsson.

Competiton time!

Denimdyrkaren and Denim Demon jeans invites you to take part in this competition! All you need to do is to follow this link and answer an easy question, dress up in your favorite outfit and send us a picture. For all of you who don't speak Swedish the question is: Bahha is South Samí language for what?

Get it on!

New Style Bahha

This is a new style from Denim Demon, called Bahha. A pair of comfort fitted jeans with tapered legs. The arcuate stitching on the back pockets are hidden, and will be revealed when you start to ware in your jeans. Zip fly, crotch rivet and South Samí felt logo are also featured. Available in Raw 13 oz Kurabo, Black Rinse and a great wash called Petrus. Avialable online here, here and here.

A visit to my old hoods.

Today me, my wife and little newborn Harry took a walk in my old hoods, were I grew up. A nice Autumn day, sun was up most of the time and around 13 degrees celsius.

Facebook.

If you still haven't joined us at Facebook, please do. All of our interesting news will be published there, so if you don't want to miss out, sign in! Just follow the link.

NEW WEB

We have just recently updated our Website. Everything is not in place yet, still images left to upload for the new AW10-collection, but a lot of new stuff anyway. Check out our images, photgraphed by the brilliant photographer Jens Andersson.

www.denimdemon.se

Veckans affärer.

Läs veckans Veckans affärer. Bra om tre bra svenska jeansmärken.

Mats Rubarth

Mats Rubarth just dropped by with the brand new EP, Kings, Queens and Guillotines, from his band Casablanca. Already a favorite here at the office. Check them out here. Thank you Mats, always a pleasure seeing you.

Kangol Autumn 2010 Lookbook

Kangol Autumn 2010 Lookbook

Ready for Autumn.

UTFÖRSÄLJNING

Imorgon fredag mellan 16 och 20, samt lördag mellan 11 och 15 så kör vi utförsäljning av gamla prover samt lager. Grymt bra priser utlovas. Varmt välkomna, ta gärna med en vän. Har ni tur kan det finnas en öl eller två också...

Petter.

The Swedish mega star rapper Petter have just released a new video on the song U & Me. He's currently on tour in Norway, if you haven't got the chance to go see him there check this out.

In the forest.

Vem kan slå Filip och Fredrik

Yesterday we attended when they recorded the new season of the swedish TV-show Vem kan slå Filip och Fredrik. Couldn't miss the good looking clothes one in the staff was wearing, Mielke Flannel and a pair of Aahka Raw.

Twitter.

If you want to follow Denim Demon jeans on Twitter, you are more than welcome. Follow the link.

Steve Monaghan's write up on Selectism.

Steve Monaghan, the famous writer in his own column at Selectism, wrote this about us just recently.
"Its been a tough regime of intense travelling and pushing themselves to the limits as they seek to traverse the globe in the name of sourcing fabrics, ideas and inspiration from the planet. As both strict and loyal devotees to their inherent Sami heritage, the brothers demon continue to pay a detailed homage to the colours and craftsmanship of their nomadic forefathers. Its safe to say that the ‘exercise’ has been well worth it, as proven below in the images. Hard work and passion is paying off, as the Demons go the extra mile and thus beyond just denim."







Read the full story here.

Tim Burgess, again.

Tim Burgess seems to be a huge fan of the Traajja Sweater, this is during a live session with BBC Radio2. We like Tim, we are glad he likes his sweater.

Hong Kong

After a hectic weekend it was time for a Hong Kong trip to start up the autumn/winter 2011 collection. Awful weather with smog, clouds, fog, typhoons, 35 degrees and long days of working but still super fun and the collection will look great when it's done!