Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
15 September 2010
Vem kan slå Filip och Fredrik
Yesterday we attended when they recorded the new season of the swedish TV-show Vem kan slå Filip och Fredrik. Couldn't miss the good looking clothes one in the staff was wearing, Mielke Flannel and a pair of Aahka Raw.
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