12 September 2010

Steve Monaghan's write up on Selectism.

Steve Monaghan, the famous writer in his own column at Selectism, wrote this about us just recently.
"Its been a tough regime of intense travelling and pushing themselves to the limits as they seek to traverse the globe in the name of sourcing fabrics, ideas and inspiration from the planet. As both strict and loyal devotees to their inherent Sami heritage, the brothers demon continue to pay a detailed homage to the colours and craftsmanship of their nomadic forefathers. Its safe to say that the ‘exercise’ has been well worth it, as proven below in the images. Hard work and passion is paying off, as the Demons go the extra mile and thus beyond just denim."

Read the full story here.

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