Day three

Late yesterday night we arrived in Snåsa, Norway. Nils-Ove is in our extended family and lives here where he works for the Doudji department as teacher for Sami handicraft. We stayed in N-O's house and had toast together with a nice cold Norwegian beer. This morning we went to the Doudji institute to meet with a lot of people we met a few weeks ago in Tromsö, we had three interviews in 90 minutes but got delayed with three hours... So now we are looking forward to a six hour drive up to Jäkkvik, we'll be there around 2 in the morning, hand over a pair of jeans and take our photos. From there we head to Tysfjord, Norway, another five hours away...

Day two pics

Day two

Got up early today, and met up a local paper for an interview. After that was finished we drove 300 km to Jänsmässholmen where we met up with Per-Henrik and JanÅke, two really nice guys. We sat down in their kitchen and talked about relatives, reindeers and snowmobiles. Got some really nice photos, which we won't share here yet, but still you get some taken with my pocket camera. First day went exemplary, and our men in Jänsmässholmen made us feel really welcome, we didn't want to leave at all, but the thought of 2500 km we have left to beat before friday forced us to move on...

A windswept face.

First day.

We started early, around 7 am, for a 650 kilometer drive up to Östersund. We did an interview with the Sami Parliament, which went good. Tomorrow is a early rise once again since we are meeting with a local paper at 8. Here are a few pics.

Map

Here is the map where we are going this week. Now we have driven 300 km and have around 3047 km to go, watch this space for more pictures during the week.

Sapmi tour 2008

Now we are on our way up north to hand out our jeans to some hardworking people. They will wear and tear their raw jeans for at least 6 months to test the durability and to see how they fade from their work and everyday life. After a good night sleep in Bringåsen outside Östersund tonight we will go on to Jänsmässholmen tomorrow morning for the first hand-out.

On the road...

Now we're on the way on our sapmi tour. Watch this space for pictures and updates during the week.

New blog

I am now blogging more frequently at www.blacklodges.com/fire. But keep looking on this address since exciting things are about to start soon...

Tromsö

It was a while ago, there's no excuses. Sorry.
Just been at a Seminar in Tromsö, Norway. We where invited to give a lecture in Denim Demon and denim in general by the Sami Doudji association. (Doudji is Sami handicraft) Didn't really know what to expect, but we where really happily surprised! Only nice people, interesting subjects and the city of Tromsö is one of the most beautiful places we have ever been to! If not THE most beautiful. The city is located in the middle of nowhere, surrounded by snow covered mountains and a sun that never goes down. It was as light at 2:30 last night as it was when we arrived 15 hours earlier. And what a nightlife! There are 62 000 people living in Tromsö, and around 30 000 different pubs, restaurants and nightclubs. And one place better than the other. If you are in Tromsö tonight, don't miss Blå Rock and a live performance by the world famous Gestapo Bitches! We are really sad we have to leave and miss this... If you are not into Bitches playing Rock, there's always Bryan Adams. I haven't got the slightest where he is playing though.
If you get a chance, go visit Tromsö!

Love,
Oskar & Anton

prague's air port, it's not very exciting on a sunday morning.

Cry Wolf

Cry Wolf in NYC have just opened up. It's Abiri and his girlfriend Nina that's behind this beautiful store. Abiri is one of the coolest and friendliest guys I have ever met! Make sure you pop by and say hi next time in the big apple. I am definitely going soon...

Good luck Ab's!

Nationaldagen x Födelsedagen

Disaster, we where so busy celebrating our father so we totally forgot about Republiken Jamtlands national day. One day too late we say a big congratulations to Republicen Jamtland on the big day. We celebrated this with Smörgåstårta and Easter must.

The old man...

of Denim Demon is having his birthday tomorrow, feel free to send your congratulations to kjellake@denimdemon.se

Congratulations, and celebrations... Happy birthday Kjellåke!

Millionaire

Congratulations Örjan.

Super duper denim!

Superdenim has a brilliant offer at the moment, for every pair of Denim Demon bought you get a free t-shirt. So if you are about to update your closet, now is the time!

Jonas Björkman and denim

Found this pic amongst my old ones, it's at Newark airport in September. Jonas Björkman and Tomas Johansson has just been humiliated in US Open's first round. This is three days later at the check-in desk for Business Class back to Sthlm. I spot Jonas there because of his terrible choice of denims. I have absolutely no idea what brand this is, but they look really really bad i m o.
The most funny part is when I pass them and Jonas says to Tomas: -I really think you should get yourself a pair of these jeans, they are so good! Tomas looks down on them and goes: -Oh really! I have to do that then!

The sum of all this is easy, the Swedish tennis players have absolutely no taste what so ever when it comes to clothing. They think that if it's expensive, it has to be good. And as we all know, money cannot buy style.

Superdenim

Make sure to check out the new site Superdenim! As well as Denim Demons they have sweet evil brands such as Kato and SDA. Supernice.

London

And here is our well filled mini bar...

London

In London for some meetings, at the hotel we got a room with a huge door, a huge bathroom and a huge door leading into the bathroom. And between our beds a phone, I believe it's a classic. The BT Big Button 100.