Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
13 February 2008
London
In London for some meetings, at the hotel we got a room with a huge door, a huge bathroom and a huge door leading into the bathroom. And between our beds a phone, I believe it's a classic. The BT Big Button 100.
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